While other social media platforms tend to focus on people’s personal lives, LinkedIn’s emphasis is on the professional. For example, sharing samples of your work is a great way to demonstrate that you can get the job done. It can increase your visibility as an individual, even as it allows you to raise your company’s profile. LinkedIn is an excellent platform for developing and strengthening your brand. These features help demonstrate that other reputable professionals in the field consider you a skilled expert. To help validate that perception, take advantage of endorsements and recommendations. Through sharing articles or insights, you can establish yourself as a knowledgeable and active professional in your field. Establish Yourself as a Knowledgeable Professional Joining groups can also help you grow your network and connect with people you wouldn’t otherwise have a chance to meet.

You can start a discussion, offer your insights, or simply ask for help. LinkedIn offers interest-based and professional groups, which can be a great place to connect with others. By looking over a company’s LinkedIn page, you can learn a lot about its culture, mission, and even hiring trends. LinkedIn is also a great way to research companies before you apply and interview for a position. Up to 87% of recruiters regularly use LinkedIn to find active and passive job search candidates, and 35.5 million people have been hired by someone they connected with on LinkedIn. Whether you’re actively searching for a job or not, LinkedIn is a great way to connect with recruiters. This could prove valuable if you are looking for a job at some point in your career. While it’s easy to lose a business card, a connection on LinkedIn will always be there. A Good Way to NetworkĮspecially if you’re not much for schmoozing with people in person, LinkedIn can help you build a virtual network of contacts. As such, they spent a few minutes and signed up for a free account.īut once you’ve taken that relatively simple step, is it worthwhile to keep using LinkedIn? Or is it just another social media platform that has the potential to waste more time than it’s worth? 7 Reasons to Use LinkedIn 1. At some point, they likely heard that it was important to join and use LinkedIn for networking and, if necessary, finding a new job. Most people who are part of the business world-and some who aren’t-have a LinkedIn profile.

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